Our Mission

NICE's mission is to educate the American public on the basic facts of climate science and climate solutions.

What do Americans learn about global warming from the news?

NICE investigates: Read the paper here.

Short answer: Not much.

The Challenge

Global warming is arguably the most urgent crisis of our time, yet the public is largely uninformed. As a result, the United States has blocked international progress for much of the past thirty years. Before we can confront the climate crisis, the American public must know the basic facts.

The Facts

The climate problem

It is important to know what causes global warming, how big the problem is, and how long it lasts:

The climate solution

It is important to know that, to halt global warming, we must rapidly:

NICE Communication Pathways

Climate journalism
Supporting climate journalism that is focused on the basics of climate science and climate solutions via fellowships and training for journalists
Media research
Analyzing the communication of climate science and climate solutions in traditional news outlets and social media
Social-media campaigns
Communicating basic climate facts through social-media campaigns with trusted in-group messengers
Cognition research
Researching the cognitive processing of climate facts, particularly by those predisposed to disbelief
Scientist training
Helping scientists to clearly and consistently communicate the basic facts of climate change and its solutions
Public art
Raising awareness with public art installations that bring attention to the big-picture magnitudes, timescales, and processes of global warming

The Team

NICE's experts span the disciplines relevant to science communication, including psychology, climate science, education, journalism, marketing, science cognition, and media studies.

Contact

© 2019 National Institute for Climate Education, Oakland, California

For more information, contact us at contact@niceclimate.org.